From the car and the industry behind it, he certainly has no idea. You can do it differently cloudy spon column do not interpret.
Before the “tl; dr” follows at the end, Sascha Lobo drops such fat bingo sentences as:
but market-changing innovations are strong on the stock market story
or
And not only there: Would you trust a company to drive a car with 200 kilometers per hour via software that has just ignored the basics of encryption?
In a hard-to-read all-round hit, he wants all the construction sites of the automotive industry, the market laws, the networking and the autonomous driving deal with a wash up. In the end, that makes as little sense as it is successful, I don't even want to speak of right. If I tried to explain quantum physics to my 8-month-old daughter with the help of a kitchen mixer, it would be just as effective.
Some things are just a little more complicated. Some processes are a little more complex, especially when you think that you are from the meta-level of the "Markets are conversations“Get down the experts and fully understand the four-wheeled world of needs and desires.
And then the necessary quote, striking:
"Software will eat the world"
A quote from Netscape inventor Marc Andreessen. Well, you can come up with quotes and try to explain the world to them. In the end, it shows a lack of own argumentation strength. Too bad.
His four wisdoms are:
1.) Automakers must be software companies
2.) The operating system requires a liquefaction of the product car
3.) Ecosystem and infrastructure decide
4.) Auto-Automation follows other market laws
5.) The stock market decides
Four wisdoms and one demand.
Car manufacturers need to be software companies.
Bullshit. Car manufacturers have to learn from software companies and find the right partners for the design and implementation of UX concepts. The automobile manufacturer is an automobile manufacturer because it makes cars. He's good at that. Sometimes more sometimes less. But the competencies of an automobile manufacturer go far beyond what one has to imagine a smartphone development. If automobile manufacturers were on the same level as Apple, the cars would look great, have a fantastic user experience (UX), but would have degenerated into disposable products, not reliable and restricted by the usage scenarios. Sorry, you are not allowed to drive this car on this road until you have downloaded the following firmware update. Rain? Sorry, your windshield wiper subscription has just expired. Please enter your credit card information first.
Car manufacturers need to learn from the software companies. But please, the core competence is completely different and that's a good thing!
The operating system requires a liquefaction of the product car
I quote:
The upcoming Auto system is based on a networked operating system beyond the individual vehicle, resulting in new products and markets. Uber is valued at around 40 billion dollars (six times more than Lufthansa) because it plans the operating system for the transportation market. Many uses of the product Auto can be portrayed differently with the right platform than through the shoddy product purchase. It does not matter if Uber or a competitor eat out the transport market on the software side.
Ah yes.
I read that twelve times. But that's just too much for me on a glass ball prediction meta-level, I can not get involved with that. Or maybe.
In many cases, the car or the car replacement cannot simply be built up through a new eco-system. And Sascha Lobo mixes the need to produce automobiles with the question of how to finance them. To buy? It's been out for a long time. And which smartphone manufacturer is just as creative and successful in terms of sales financing as the banks of the automobile manufacturers? No, we are simply talking about separate worlds here. Not all “industrial developments” can always be mapped onto the next branch of industry using a template.
Ecosystem and infrastructure decide
On this point, too, a crude mixture of facts, ideas, visions and separate construction sites. The criticism of the “hackability” of car systems using the example of the BMW fail is justified. Therefore to think that the Google mobile would be free from these problems, or an Apple car would be free of criticism, is absurd. In addition, Google's business model is the provision of platforms, not the marketing of complex proprietary products. Therefore, the future will be the cooperation between Google and the “eco-system” of the automobile manufacturers. Because it is precisely the existing and stringently working ecosystem of automobile manufacturers and their suppliers that enables the feasibility of new developments that ultimately involve the customer in the consumer chain. It doesn't matter whether it is bought, financed or shared. The car product must be developed.
The point: the auto-automation follows other market laws, is a colorful mix of already scratched topics. Therefore, I leave the outside.
The stock market decides
Like the UBER review. Many air bubbles have already burst on the stock exchanges. Will UBER be the next? No idea. But stock exchanges are marketplaces and they trade with visions, but also with facts. And for facts, industrial companies are required to create them. If UBER has a stock market history like Daimler or BMW, then we can discuss their current fantasy evaluation again.
Dear Sascha Lobo:
You are a clever mind. And the most famous character head on the internet. But after reading your sponsored article, I have the feeling that you have no idea about cars. Not from their development. Not of their future. To threaten the entire automotive industry with the threat of “Nokiasing” is completely absurd.
Alone because “the German automobile industry” doesn't even exist. I dare to say that there is no other branch of industry that acts more globally, develops more globally and thinks more globally than the automotive industry. The manufacturers maintain and maintain extensive partnerships. BMW with Toyota, Mercedes with Nissan-Renault, the VW group with China and and and ...
They are aware that the current UX development of their own systems lags behind the smartphone interface. But that is not the most important reason to buy for the current automobile buyer. Because the world is not just about the “internet avant-garde” from Berlin. Cars may be worth a margin note there or even a SPON article - in the rest of the world you buy a car because you need it. Or because you want to.
Because it triggers emotions. Because it satisfies wishes. Because it enriches everyday life. And: Because cars are just fun!
