My car is my castle. And my smartphone is my jukebox. And my email client. And it connects me to all my friends. And my calendar. And my camera. And my interface to work. The smartphone has become an integral part of everyday life. So the most important question for automobile manufacturers is:
"How do we get the smartphone into the car?"
71% of all smartphones run on the Android operating system from Google. Less than 20% with Apple's iOS. The logical conclusion? For automobile manufacturers such as Audi or Volkswagen, one thing is clear: Google Android's variant has to be in the car. For this, the premium manufacturer from Ingolstadt has been from the beginning of the "Open Automotive Alliance OAA”On board and, like the Italian sports car manufacturer Ferrari, is one of the first to use Google's Android Auto.
Now the premium manufacturer Mercedes-Benz from Stuttgart is following suit and confirming a multimedia unit that will then be compatible with Apple Car Play, Mirror-Link and Android Auto.
Mercedes-Benz - Multi-Connect head unit
After talking to the Mercedes-Benz press office, one thing is certain: In Stuttgart, they are working on a multifunctional head unit that will then work with Apple CarPlay, Mirror-Link and Android Auto. However, an entry into the OAA cannot be confirmed at this time.
One is in talks with Google, but there is a need for clarification.
Mercedes-Benz, like other manufacturers, is probably concerned with data security - the approach, or the confirmation, of working on a head unit that then covers all smartphone user scenarios, but speaks volumes. In Stuttgart, unlike its Munich colleagues, it seems to have understood that the data belong to the customer. And that decides. You don't need a supervisor in the automotive industry.
Where will we experience the new “multimedia head unit”?
I bet on the new E-Class. We'll be smarter at the IAA. And I wouldn't put the topic of touchscreens aside. ...
They don't want Google in the car.
The third German premium brand rejects Google Android Auto however, continue to decrease. An absolutely wrong decision when you consider the wishes of the customers. The smartphone is an integral part of our everyday life. Just like the car is. A coupling, a merging of the two systems is only logical. BMW puts forward "data protection issues" and is not willing to make the "BMW driver data" available. The following principle should also apply here: The customer decides. In this case, however, BMW decides for the customer.
If you look at the list of OAA members, it ranges from Audi to Volvo, includes the Italian FIAT group, almost all Japanese brands and also the US auto giant Ford.
Are these manufacturers wrong? All?
Or is BMW just going wrong?