Yesterday I participated in the BMW ActiveE Press Days. For me it was a premiere at BMW and I was almost a little nervous.
First I have to say, since then I have the idea of Car Bloggerei driving forward, it's a tough fight that you have to wage with the established ones in the industry for the few places in the sun of manufacturer attention.
At the IAA, I got to know Ms. Wiese (BMW Press-Group) and now, for the first time, have had the opportunity to gain deep insights into the BMW world. It was a great experience and I was thrilled to see that I - something like a blogger and online media publicist in Personal-Union - was not parked in the second or third row, but that I was going to see the premiere day could. That means I got a place in the attention next to the esteemed colleagues of the A-Print media and the representatives of the “gray press”. (Juchhuuuhuu - hello to the other manufacturers!)
This may be evidence of the rethinking that is really happening in the automotive industry. Because and I want that to be understood very clearly: "The impact on brand awareness of automobile manufacturers in the area of social media publishers in terms of trustability and ROI is far ahead of the print giants." (A little Consultant speech at this point does not hurt?)
Seriously, I am almost touched by the honest attention and the opportunity that I have been given at the BMW Group. Thank you at this point. And I feel confirmed in the way I am with the Car Bloggerei have taken.
The workshops at BMW and the many great conversations with the experts from various disciplines of BMW development have provided so much material that I first have to find a way to dedicate each point its necessary attention.
So what's on the to-do list?
- Laser light development and light spot for pedestrian detection
- BMW Apps - the interface between smartphones and the BMW
- Augmented reality in navigation and new ideas in the control of vehicle controls.
- BMW Connected Drive and the project of the "radio construction site warning signs"
- The change in the automobile due to “fat” or “old” people.
- Simulation worlds at BMW in development
http://hybrid-und-elektromobile.de/bmw-activee/ A first article about the BMW ActiveE is now online. I ask for patience. There is a lot going on right now!