For some it may just be a further expression of plans for the joint development of components, for others it is a dream marriage that could be initiated here.
Toyota and BMW - a possible dream relationship?
BMW has its own culture and history from many years of car manufacturing. It is a world leader in making cars of emotional appeal.
During the press conference to announce the deepening in the cooperation, Akio Toyoda did not save with warm words for the Munich carmaker. Aiko Toyoda is also a real speedhead, because he has already taken part in the 24-hour race at the Nürburgring several times and so he also talked about another passion - the test drives at the Nürburgring and what happens to him quite often:
The Nürburgring is the toughest course there is. At the Nürburgring, the road tosses the car around. Curves seem to try to throw out the car and driver.
Roads make cars. The Nürburgring has taught me so.
That is why many carmakers test new cars at the Nürburgring. They develop cars there, while competing against other manufacturers.
But at the Nürburgring, there is always a car that passes me. It is a BMW.
It almost seems as if the giant Toyota is overwhelming the small but fine car maker BMW with warm words and it could be a perfect strategic alliance. Because at the end of the day, both manufacturers have the same big competitor in mind: Volkswagen.
Toyota, GM and Volkswagen are fighting for the role of the “most successful” automobile manufacturer in the world and BMW could outdo not only Audi (VW subsidiary) but also long-term rivals Mercedes-Benz in a strategic alliance.
A very similar philosophy can currently be identified for both automobile manufacturers: On the one hand, they have a clear ecological market leader role (Toyota hybrid models) - or they should strive (BMW i models). And on the other hand, do not neglect the sporty brand values. BMW has always had a safe pound with M-GmbH and Toyota is just about to roll out the market for inexpensive - but sporty and very active vehicles (GT86).
There is one more thing that unites both manufacturers: Both of them screwed up their last Formula 1 commitment;)!
If both companies manage not to soften the brand cores, this cooperation could be extremely fruitful for both sides.