In its fourth year, the still young car brand Cupra wants to grow strongly. Above all, the expansion of the range of electrically powered models should help.
Seat offshoot Cupra wants to continue its growth course in the fourth year of its existence as an independent brand. Cupra boss Wayne Griffith wants, among other things, to double the brand's share of global sales within the Seat group from 5 to 10 percent.
According to Griffith, the most important pillar of the growth strategy will be the expansion of the range of electrically powered models, with which the Spaniards want to score especially in car markets that are already highly electrified, such as Holland and Norway. Cupra recently added the first plug-in hybrids to its range. Two more PHEV models are to follow this year. In addition, in the second half of 2021, the Born, the first whole-blood stromal from Cupra, will be launched on the market. The ID.3 offshoot produced in Zwickau is said to offer sporty performance and a range of over 500 kilometers. Griffith also confirmed the series production of the 2019 electric SUV coupé Tavascan. A time for the market launch has not yet been announced.
An expansion of the dealer network should also contribute to the growth of the brand. By the end of 2022, 800 Cupra positions are to be created worldwide. At the same time, the brand wants to increase its visibility through an expanded lifestyle offering and the continuation of its motorsport commitment.