Jaguar and Land Rover are going electric

So far, e-mobility has been a tender plant for Jaguar and Land Rover. But the new head of the JLR Group now wants to bring it to full bloom within a few years.

Jaguar and Land Rover are expected to transform themselves into suppliers of predominantly electrically powered cars in just a few years. Thierry Bollore, head of the Jaguar Land Rover Group (JLR) who took office in September, announces in his now presented “Reimagine” transformation strategy, in addition to a drastic change in the product portfolio, that he intends to make the entire company CO2039-neutral by 2. 

So far, the range of electrically powered models at JLR has been limited to the Jaguar i-Pace and some plug-in hybrid vehicles from both brands. Jaguar is now expected to convert to an electric luxury brand by 2025 and the proportion of vehicles sold with internal combustion engines will drop to zero by the end of the 2020s. At Land Rover, at this point in time, a proportion of purely electrically powered vehicles of 60 percent is expected. In addition, the entire company wants to say goodbye to diesel engines as early as 2026 and, at the same time, increasingly invest in the development of hydrogen technology. Appropriate technology carriers are to be put on the road this year. 

The electric offensive will be based on three platforms - two for Land Rover and one for Jaguar. At Land Rover, the first electric model on a new basis is to come onto the market in 2024, with five more electric models to follow. 

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