Race of the premium brands - Mercedes back on top

Mercedes leaves BMW behind again

Mercedes can regain its position as the world's leading German premium brand. In the current year, according to a forecast by the Center Automotive Research (CAR) at the University of Duisburg-Essen, the Stuttgart-based company will overtake BMW (excluding Mini) with almost 2,1 million vehicles sold. The Munich competitor achieved second place with 2,0 million sales ahead of Audi with 1,87 million vehicles. In the coming year Mercedes is likely to expand its position: The experts are assuming 2,24 million cars sold, while BMW comes to 2,1 million and Audi to 1,93 million.

Mercedes has long been the clear number one among the premium brands. In 2005, however, the brand was relegated to second place by BMW, followed by Audi in 2011.

Overall, business is going well for German premium manufacturers. According to CAR, 6,27 will sell millions of new cars together next year, according to CAR, Audi, BMW and Mercedes. This corresponds to a share of 7,4 percent in the then 84,6 million vehicle world market. (Holger Holzer / SP-X)

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