New shared mobility services

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Shared mobility and circular economy are two of the big buzzwords of the Motor Show IAA Mobility. There and elsewhere there are many exciting approaches to advancing the topics.

Mobility should become more climate-friendly and resource-efficient in the future. This is currently evident, among other things, at the IAA Mobility, where several new approaches for more circular economy and shared mobility are being presented. The core idea: use vehicles without owning them. Here are five new approaches to this future-oriented type of mobility.


Car subscription specialist ViveLaCar presented its new One offer at the IAA. The idea behind the product, which will be available from November: car sharing as part of a car subscription. Up to three parties, that can be households or individuals, share a subscription and thus a car and its costs. These are transparently distributed and billed to the subscribers on a monthly basis. In the case of a three-door Mini Coopers with 136 hp, this is 1.500 euros in the L package with 735 free kilometers, for example. The cost allocation between the subscribers can be adjusted on a monthly basis. The subscription offers from ViveLaCar have terms between 3 and 24 months.

Renault Mobilize

Subscribe, share or rent? The new Renault brand Mobilize wants to offer its potential users everything and much more in terms of services. The French assume that in 2030 between 20 and 30 percent of today's car owners will prefer concepts that focus on use rather than ownership. And this is where Mobilize wants to provide an entire ecosystem of services for resource-saving and decarbonised mobility in the coming years.

This will range from the classic car sharing offer Zity with purely electrically powered vehicles to rental offers of e-cars for taxi services. Further services are a “Charge Pass”, which gives users easy access to 260.000 charging points in 25 European countries, while “Smart Charge” helps to optimize the costs of driving electric vehicles for electric car users. A battery certificate for the sale of used e-cars that can be called up via a smartphone app or the battery recycling project “Advanced Battery Storage” are further projects in this 360-degree approach. 


With classic car sharing, users usually have to move towards the vehicle before they can drive off. The German-American start-up Vay, on the other hand, wants to bring cars to the user - without, however, placing a person driving to the customer in the car. Instead, the vehicles are remotely controlled by one person, similar to drones used in the military. The "tele driver" can bring the ordered car quickly and safely to its destination, the customer can then get in and take the wheel himself to drive to his destination. The vehicles will already have a high level of automated driving skills, but will continue to be piloted remotely for safety reasons. This will create a new type of profession: vehicle driver in the home office. Next year, Vay practically wants to get started. 


Ideas of shared mobility and circular economy have also arrived in the bicycle sector. Both concepts are conveyed by the German start-up Rebike, which also includes the sub-brands “Ebike Abo” and “Rebike Verleih”. Rebike itself is a sales platform for used, as good as new pedelecs, which are prepared for resale in its own refurbish center. In addition, new or as good as new pedelecs and S-pedelecs are rented for periods of 3, 6, 12 or 18 months via Ebike Abo. Finally, Rebike Verleih enables electrically powered bicycles to be borrowed on a daily basis. So far, however, this service is only available in the holiday resorts of Oberstdorf and Garmisch-Partenkirchen. 


Speaking of vacation: Anyone planning a trip with a motorhome without wanting to buy one will find a luxury offer from the US start-up Cabana. The company has built up a fleet of campers who are supposed to meet high standards of comfort and a feel-good atmosphere inside. The living comfort of the vehicles should be equal to that in hotel rooms. Campers can currently be rented in the US in the cities of Los Angeles and Seattle - online and contactless via app.

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