Driving a Porsche is a very special combination of reason and pleasure: The combination of top performance and sportiness with efficiency and suitability for everyday use throughout the entire model range is without precedent.
The consequent development for the best performance in everyday life and on the race track therefore guarantees Porsche owners not only the brand-typical driving fun, but also reliability, value stability and durability of their vehicles. Around 70 percent of all Porsche vehicles ever built are still on the road. And many of them have not only retained their value, but have multiplied their price.
With the driving fun offered by the new generation of sports cars, Porsche has further expanded the competitive advantages of the 911 Carrera. The 911 Carrera S Coupé with optimally sporty equipment is able to circle the Nordschleife of the Nürburgring in 7:40 minutes. This makes it around 14 seconds faster than the previous model. This is the level at which the previous 911 GT3 - the street version of the Cup racing car - moves.
The reasons for this spectacularly faster lap time are basically the increased engine power, the weight savings and the chassis with new geometry. In addition, there are new and improved systems with effective driving dynamics such as Porsche Active Suspension Management (PASM), Porsche Dynamic Chassis Control (PDCC), dynamic engine or gearbox mounting or Porsche Torque Vectoring (PTV). The gain in sportiness through this - sometimes optional - driving dynamics systems is not limited to the sports car. They are also available for the Panamera models, whose sporty basic orientation can be optimized even further.
Role models for efficiency in real driving
In the top league of sports cars and Gran Turismo, the Porsche models set the bar very high not only with their performance, but also their efficiency: The idea behind it is called Porsche Intelligent Performance. Systems and functions such as auto-start-stop, thermal management and on-board network recuperation are offered by all product families without exception. The models with the Porsche Doppelkupplung (PDK) also allow particularly energy-saving sailing - a kind of intelligent freewheel. The new electromechanical power steering of the sports car not only offers typical Porsche precision and feedback, but also makes a contribution to increasing efficiency and reducing fuel consumption.
The consumption savings are just as significant as the performance gains: all 911 Carrera get by with significantly less than ten liters of fuel on 100 kilometers. Consumption and emissions fell by up to 16 percent compared to the respective predecessor models. The Panamera are also role models for efficiency in their class - especially the hybrid model. As part of a consumption challenge at the press launch of the Panamera S Hybrid, journalists achieved average consumption of less than eight liters per 100 kilometer in everyday traffic - and that in the mountains of Bavaria. In the “Challenge Bibendum” environmental rally, which is around 300 kilometers long, the Panamera S Hybrid even won with just 4,5 liters on 100 kilometers in front of a field of 14 competitors. In this class, vehicles with conventional diesel and petrol engines as well as hybrid and plug-in hybrid models were rated. Second place went to an 911 Carrera with a conventional combustion engine.
The extremely low consumption of the Panamera S Hybrid with a system output of at least 380 hp was one of the successes of advanced operating strategies that Porsche is currently developing and practically implemented in the competition. They are the core of the future ACC InnoDrive assistance system. ACC InnoDrive looks ahead on the route on the basis of navigation data and uses this information to control the engine, gearbox and brakes for consumption-optimized driving in various speed and driving dynamics ranges. It thus makes a significant contribution to increasing the vehicle's efficiency. The fuel saving potential with the help of ACC InnoDrive is around ten percent under real conditions.
Top quality for everyday usability and value for money
Porsche went to the limits of what is technically feasible at all times and there are very few technologies for improving performance and efficiency that did not later enter series production - or did not yet do so. Always provided, however, that they are also suitable for everyday use. All vehicles are developed and built under very strict and broad quality standards. Reliability is just as high on the scale as longevity, customer and service friendliness. In this way, each Porsche model is precisely adapted to the sometimes extreme climatic differences in the more than 110 markets in the world, in which Porsche vehicles are officially offered.
In Europe, for example, the maintenance intervals of 30.000 kilometers for the Panamera models in this class are at the top and sometimes well above those of the competition. The renowned US Internet portal "Motor Trend" rated the Gran Turismo in the maintenance costs with the top seal "excellent", the 911 Carrera as well. In the insurance market, the Panamera is even ranked in the midfield class in the insurance market. The 911 Carrera is considered comparatively inexpensive.
Porsche also set its own standards when it came to the market launch of hybrid technology. Among other things, the core task of the concept was that, in addition to the electric driving experience, the hybrid vehicles offer all Porsche-typical brand values that customers are used to. For example, the Cayenne S Hybrid has the same off-road capability as the conventional variants and despite the higher system weight, there are no restrictions on the trailer load. The success: The sales figures of the Porsche Cayenne S Hybrid for 2011 are more than twice as high as those of all competitors in this market segment combined.
Quality pays off: Satisfied customers, highest value retention
The Porsche principle of developing and producing top quality bears fruit every year across all vehicle generations. In the last practical test of the ADAC, Porsche finished with the best rating of all German manufacturers for customer satisfaction. Among other things, the characteristics and reliability of the own vehicle as well as workshop services and dealer service were assessed. At the beginning of 2012, the renowned US market research institute JD Power and Associates declared Porsche the best European automobile brand in the Vehicle Dependability Study 2012 (VDS). The study focuses on the long-term quality of vehicles in the US market. The Porsche 911 is the best vehicle in its segment. In the evaluation of European automobile factories, the Stuttgart Porsche plant also occupies the top spot - based on the long-term quality of the produced sports cars. And when it comes to accuracy, the Porsche brand achieves its best result in VDS.
Behind these results are tangible economic benefits for Porsche customers. The Porsche Panamera Turbo was declared the most stable car in its class. The residual value of the vehicle would still be over 56 percent of the new price in four years, as the result determined jointly by Auto Bild and Schwacke shows. Thus, the Gran Turismo carries the title "value master 2012" for the lowest percentage loss of value in the luxury class. The residual value forecast is the basis of many calculations for financing and leasing offers and for the decision on the acquisition of service, company and car rental fleets.
In the long term, an investment in a Porsche usually results in an increase in value. Two out of every three Porsche vehicles still exist because they are becoming more and more valuable.
Text: Porsche Press Photo: Jan Gleitsmann