Seat: First Cupra, then us

In terms of e-mobility, things are looking comparatively poor at Seat at the moment. For the time being, Cupra will be playing the role of the electric pioneer. But Seat itself should also become electric in a few years.

While the volume manufacturers in the VW Group are already giving full throttle to e-mobility, this is still a modest existence for the Seat brand for the time being. But as Anna Martinez, the product manager responsible for Ibiza and Arona, revealed, Seat also has an electric future.

In the conversation held on the occasion of the facelift of Arona and Ibiza, Martinez admitted that the series she oversees will only be offered with conventional gasoline engines for years to come. The VW subsidiary has to forego electrification of these pillars, which are important for the Seat business, due to the platform, which was not designed for electric drive technology. Other series, such as the Leon compact model based on the MQB platform, like other group brands, is already selling plug-in hybrid versions. 

Within the Seat Group, the Cupra brand, launched in 2018, takes on the role of electrical pioneer. Cupra is intended to appeal to customers who are willing to invest more money in a new car and also in e-drive technology that is still comparatively expensive. According to Martinez, Seat will follow the example of the electrification of Cupra. “We are convinced that electric drives are the future. That is why we are working on new projects and platforms that will enable electrical drive technology. From 2025, Seat will produce a purely electric city car. We will not reveal the details until a later point in time. " 

Seat boss Wayne Griffith announced a corresponding small electric car model in the price range from 20.000 to 25.000 euros at the end of March, which Seat will also roll off the production lines for other group brands with an annual production capacity of up to 500.000 vehicles per year. Martinez did not want to comment on whether this city Stromer will be the next generation Ibiza / Arona or perhaps a successor.

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