browsing Tag
brand Outlook
15 posts
Lotus: restart with SUV and electricity
According to the plans of its Chinese parent Geely, Lotus is to transform itself into an electric car brand. By 2026 the…
September 13, 2022
Brand outlook Dacia
Dacia is developing into a self-confident brand. In the future, Renault's Romanian subsidiary wants to electrify more and in new…
September 13, 2022
The next e-mini comes from China
Mini has two platforms for its core model. BMW takes over the development of the combustion engine versions, China partner Great Wall…
September 13, 2022
Audi PPE brand outlook
With the newly developed premium platform PPE, Audi is laying the foundation for its upcoming fully electric models. They range from…
September 13, 2022
Brand outlook: M GmbH
BMW M GmbH is sticking to its racing genes more than ever. But despite all the old-school performance, you…
September 13, 2022
Brand Outlook: Honda - Shrunk and Reorganized
The Honda brand once stood for innovation. The Japanese actually set themselves the brand claim early on: Advantage through technology...
September 13, 2022
Brand Outlook Opel - French Revolution
New partner, new happiness? What often works in private life can also work in the business world. Opel boss Karl-Thomas...
September 13, 2022
Brand outlook Jaguar Land Rover - terrain course with obstacles
Success can sometimes become a curse. Jaguar Land Rover (JLR), owned for more than six years…
September 13, 2022
Nissan brand outlook - on a new line
When it comes to the best design among Japanese car manufacturers, Nissan is certainly not at the top. The…
September 13, 2022
Hyundai brand outlook - working on the green image
It's quite impressive what Hyundai has done in the past 25 years since the Korean brand has been selling cars here...
September 13, 2022