The meaning of the Skoda logo

What does the Skoda logo mean?

The logo of the Czech car manufacturer consists of three main components, a feather, an eye and an arrow, which are surrounded by a ring. But the logo did not always look like this, because when the automobile plant was taken over by Skoda in 1925, a simple, oval logo with the inscription “koda” was used first. However, as early as 1926, a year later, the logo with the three main symbols of feather, arrow and eye was used after it had already been registered as a trademark at the Office for the Registration of Signs and Designs in 1923. The inventor of the logo is considered to be Tomá Maglic, a former commercial director of the Skoda factory in Pilsen. The inspiration for the inventor could have been a feather headdress of the Indians, which was probably the reason for the name "Indians" in the 1920s. While the feather headdress could well have been a model for the logo, the meaning behind it is still another.

With the “arrow with three feathers in a ring”, as the motif was registered as a trademark, each of the three main components has several meanings. The spring should indicate both the technical achievements and the breadth of the production program, as well as the international sales of the cars.

The arrow stands for the advanced working methods of the automaker, as well as for the high productivity of machines and workers. The eye also has several meanings, because on the one hand it stands for the precision in the manufacture of the products, on the other hand it also stands for technical acumen and a good overview. The ring that surrounds the three main components also represents several of Skoda's characteristics. First of all, the ring indicates the versatility of production, and it also stands for perfection in the manufacturing process. In addition, the ring refers to the globe and thus to the world. Since the logo was introduced in 1926, there have been minor changes to the design. The logo was completely blue from 1926 to 1990, until Volkswagen joined the automobile plant in 1991. From then on, until 2011, the Skoda arrow was surrounded by a black border in which the inscription “Skoda Auto” could be read. The main purpose of this inscription was to make it easier to distinguish between the automobile plant and the mechanical engineering company in Pilsen. Since 1999 there was still a similar logo from Skoda, which only had “Skoda” in its black border, whereby the “car” from its predecessor was replaced by green laurels. Furthermore, the "winged arrow" was now green instead of black as before. This logo was used until 2011 and the black border was intended to underline the centenary tradition, while the new, green color within the logo should stand for environmentally friendly production.

The laurels also indicated the centenary. From 2011 until 2016, Skoda used a new logo in which the black border was to be found like a second ring inside the actual ring. The inscription had completely disappeared and the word “Skoda” was now above the actual logo. Only the green, winged arrow remained and could be seen on a white background. This made it stand out more and the light colors should look friendlier. In 2016 the logo was changed for the last time (as of April 2020), the lettering “Skoda” is no longer above the logo, but below it. In addition, the contours of the Skoda arrow have been changed slightly so that it is even more central. The purpose of the change was to make the close connection to Volkswagen even more recognizable.