Volvo is getting out of the combustion engine and stationary car sales.
Volvo aims to be a purely electric car brand by 2030. The electric car models can only be bought on the Internet, as the company has now announced. Exclusive online sales will initially start with the electric version of the compact SUV model XC40.
In the course of relocating sales to the Internet, the Swedes want to reduce the complexity in the product portfolio and work with transparent and fixed price models. The core of the offer is to be the “Care by Volvo” subscription model, which will be expanded in the future and, in addition to service, warranty, breakdown assistance and vehicle insurance, also offers charging options for the home.
With online sales, Volvo is now also following the strategy of its smaller sister companies Polestar and Lynk & Co., both of which have relied on internet sales in combination with a lower price list complexity from the start. When it comes to phasing out the combustion engine, the Swedes are not alone. In addition to the direct competitor Jaguar Land Rover, the volume manufacturer Ford Europa has also announced the complete conversion to an e-brand.