Subaru is a subsidiary of the Japanese transport conglomerate Fuji Heavy Industries (FHI), the 22 largest automobile manufacturer in the world. In western markets, the Subaru brand has traditionally enjoyed enormous popularity among loyal customers.
What does the Subaru logo mean?
The Subaru logo is an image of the Pleiades star cluster in the Taurus constellation. Six stars are close together on a dark blue background that represents the room or the night sky. The big star on the left also represents Fuji Heavy Industries and the five smaller stars on the right are represented by its subsidiaries, including the Subaru automotive industry.
Subaru is the Japanese name for the Pleiades star cluster M45, or the "Seven Sisters" (the seventh star is invisible), which in turn inspires the logo and alludes to the company that was merged. The use of the blue color in the Subaru logo reflects the superiority and reliability of Subaru vehicles, while the silver and black colors reflect their sophistication, elegance, creativity and perfection.
The Subaru logo is the Japanese name for the Pleiades star cluster. In return, the company inspires the company logo and refers to six companies that have been combined to form the FHI Group. The inspiration for the Subaru logo, represented by the stars, seems to have brought luck. Today the name is one of the most famous car names in the world of automotive logos. The company is definitely growing and competing with other automotive companies known in the engine world.
The logo symbolism mentioned above represents the visible Pleiades (6 stars), ie 6 companies merged to form Fuji Heavy Industries, the parent company of the brand. The blue background doubles as a symbolic “sky” and “sea” (the reflection of stars in the sea water makes them more accessible). The logo stands for one of the popular Japanese statements about the need to set ambitious but achievable goals. The stars on the logo stand for the cooperation with partners of the company as well as for the association with the customer.
The story of the SUBARU star symbol
Logos don't appear overnight. Logos have a story. The history of the Subaru stars goes back to 1917. On December 10, 1917, Chikohai Nakajima founded an experimental laboratory for aircraft in Ote. On this basis, Nakajima Airkraft Co. Ltd. developed, which supplied the Japanese Air Force with engines and fighters. The machines were characterized by maneuverability and long range during the Second World War. But they didn't change Japan's defeat. General Douglas MacArthur, commander in chief of the victorious Allied forces, ordered the dissolution of the huge Japanese financial group Zaibatsu. Among them is Nakajima Aircraft Co., which later produces civilian products under the new name Fuji Sangyo. In 1950, Fiji Sangio was divided into twelve companies by order of the U.S. military. In 1953, Fuji received permission to bring six small businesses together under one roof: the Fuji Heavy Industry was founded on July 15th.
The first Subaru rolls off the assembly line four years later. The name “SUBARU” is a memorial for the association, the symbol are the six stars: Fuji Heavy Industrie was formed from six companies. The constellation of the Pleiades consists of six stars - which are visible to the naked eye. Subaru also means “to unite”. This is where Greek mythology comes into play. The Pleiades are the daughters of Atlas and Pleiaion. They are called Alzilon, Selan, Electra, Maya, Asterope and Taiget. The girls are so beautiful that the hunter Orion pursued them for years until Zeus, the gods, freed them from their form and made them shine like stars from the sky.
At Fuji Heavy Industrie, all of the Pleiades in Japan were trademarked, and the first Subaru, Sedan 360, was named Maya in 1958. Since then, the “oval with six stars” has adorned the entire Subarus, which have been operated exclusively with all-wheel drive since 1972.
Origin of Subaru
The first president of the manufacturing company, Kenji Kita, had very specific ideas about cars in the 1950s: "When you build a car, you create a real car." And: "Japanese cars must have Japanese names." In the end, he chose the Subaru brand, which has multiple meanings. First, Subaru, as the company logo symbolizes, is the name of a group of celestial bodies in the constellation Taurus. Six of them can be seen with the naked eye in the night sky. In the west, this group of stars is known as the Pleiades. But what does the Subaru logo mean in Japan?
The second meaning of the brand name refers to the narrower meaning of the term Subaru. Its German translation is “unite” or “bring together”. This meaning is also an interesting interpretation of the five companies that originally merged into one manufacturer group in 1953 - the common name “Subaru” forms the sixth star in the logo. Worldwide, the term Subaru stands above all for unique vehicles and their exceptionally safe all-wheel drive concept.
All-wheel drive pioneer
These cars are not only particularly reliable; They are also pioneers in technology, especially when it comes to all-wheel drive. The drive has been inextricably linked with the brand since the early 1970s. As early as 1972, the Japanese equipped their Leone Station Wagon 4WD with all-wheel drive for off-road driving, while 4 × 4 models were considered volume models in the German premium competition.
The old Subaru logo shows six stars in a Pleiades arrangement. After Fuji Heavy Industries was founded on July 15, 1953 and the first prototype of the P1954 was manufactured in 1, the name of the company's future cars was searched. Since FHI was founded from six reunited companies of the former Fuji Sanyo group, the first FHI president invented the Subaru brand, which literally means fusion or union, and symbolizes the Japanese name for the Pleiades constellation. In Japan, the six brightest stars are considered the Subaru constellation, which has been known since ancient times, which is why it was selected as the model for the Subaru logo.
The first car with the name Subaru was the Subaru 360, which has been built in series since 1958 with a two-cylinder two-stroke engine and rear-wheel drive. New four-wheel drive cars will appear in the coming years. In 1966, Subaru built its first 4-cylinder engine in the company's history, which was originally used in the Subaru 1000. The Subaru 1000 was the first Japanese production model with front-wheel drive. In 1972, the Japanese electricity company Tohoku Electric Su Company placed an order for a four-wheel drive vehicle to safely climb the snow-covered mountains of Japan and to carry out maintenance work on power lines. In order to meet the budget and the requirements for the format of the car, a Subaru Leone Coupé with front-wheel drive and based on it the Kombi Leone Station WWD 4WD Kombi with switchable all-wheel drive and a boxer engine was built. Subaru received the order and Leone has been exported to the United States since 1973.
A modified version of the L1979 1800WD has been available in Switzerland since 4. Switzerland remains an important market for Subaru, along with the major markets in the United States and Australia. The Swiss cantonal police also use Subaru models. Subaru Deutschland GmbH was founded in 1980 as an import center in Bad Hersfeld to open up the German market. In the same year, the hunter Hans Willibald from Bad Tölz looked for a suitable car for road and forest and bought a Subaru 1800 4WD, which was unknown in Germany at the time. Convinced of the technology, he soon became the first Subaru dealer in Germany. When the capacity at the Bad Hersfeld site was exhausted, Subaru bought a 1985 square meter site in Friedberg in 55.000 and moved its headquarters there.
After the introduction of permanent all-wheel drive in 1987, Subaru consistently developed the concept of symmetrical all-wheel drive in the following years. The market shares in Germany remained relatively small. In the 1990s, Subaru acquired the rights to the Blitzen-Benz name from Mercedes.