Advertisement: World premiere of the new Alfa Romeo Giulietta

Premiere of the new Giulietta

Party mood in red - sinful mile Frankfurt?

When Alfa Romeo fans celebrate, the color red also plays an important role. And so almost all premiere guests followed this unwritten rule. Red socks, red scarves, red shirts or red pumps - the color for the premiere of the new Alfa Romeo Giulietta was clear.

The place for the premiere not less well chosen. In the heart of the Rhine-Main region, the German heartbeat of the Italian company is booming. The branch in the Hanauer Landstraße is a worthy place for the premiere of a new model. The Giulietta in this case received rather a gentle makeover and was not a complete generational change.

Sexy face, sporty design

Optically, the Alfa Romeo Giulietta and the Alfa Romeo Giulia can now be recognized even more as siblings. The clearly defined radiator grille with its hexagonal grille and the newly designed front bumper make the face of the beautiful Italian look even sportier and more elegant. The vertical grille and the two horizontal cooling air inlets are also reminiscent of the legendary layout of historic Alfa Romeos. The arrangement and design of the Giulietta logos also correspond to the Giulia model. And finally, the Alfa Romeo Giulietta will in future bear the modernized brand logo, which interprets historical elements in the style of the 21st century. Because only those who can show a great past will be able to face the challenges of the future.

Sharp Veloce variant: The Alfa Romeo Giulietta in the Veloce variant has been visually refined and offers numerous racing-inspired components. These include the sports chassis, side skirts, sports bumpers with red trim, 17-inch alloy wheels, a Brembo brake system with red-painted brake calipers and four brake pistons, as well as the sports exhaust system. Badges with the word Veloce, tinted window panes, headlight background in carbon look as well as glossy anthracite-colored exterior mirror caps, door handles, radiator grille and frame of the fog lights complete the exclusive look.

The entertainment must not be neglected!

Neither at the premiere party, nor on board the new Alfa Romeo Giulietta the party is too short. The sensual Italian is with the entertainment system Uconnect equipped, depending on version with 5,0 or 6,5 inch large touchscreen. The system offers Bluetooth-based hands-free system and music transfer from the smartphone, AUX-in and USB connection, voice control, SMS read-only function and reception of digital radio stations (DAB). The systems were developed by Alfa Romeo in collaboration with the renowned partners HARMAN and Here Auto (5,0-Zoll-Variante) and Continental (6,5-Zoll-Version).

In the new Alfa Romeo Giulietta introduces Uconnect^TM In addition, the additional service LIVE is available, which transfers further functions of a paired smartphone to the on-board system. The application Uconnect^TM LIVE (available in the Apple App Store and on Google Play) enables the use of the music streaming services Deezer and TuneIn, the news service from Reuters, the online service of the TomTom LIVE navigation system and the connection to social networks such as Facebook and Twitter. The eco: Drive and my: Car diagnostic programs also provide individually developed tips on the most economical driving style possible and the service status of the vehicle.

Jens was there with Jan and recorded the premiere on video:


More information on wearegiulietta.com

Consumption values ​​Alfa Romeo Giulietta:

*Fuel consumption combined (l / 100 km) according to RL 80 / 1268 / EWG and CO₂Emission combined (g / km). For more information on official fuel consumption and the official specific CO₂Emissions from new passenger cars can be found in the Fuel Consumption Guide, CO₂Emissions and electricity consumption of new passenger cars ", which are available at all outlets and here is available free of charge.