Many motorists use their car only for a certain time. They do not want to
tie it to an expensive vehicle for years and subscribe instead. Also for the trade
this is a new and uncomplicated sales channel
Who uses Netflix or Spotify, which I use the principle of Car Abos familiar: The wished
Simply book a vehicle on your mobile phone, usage time between one and six months
choose with monthly notice. In the subscription fee are then apart from the fuel all
ongoing costs included.
Especially younger people are becoming more and more enthusiastic about this form of mobility.
They do not want to tie themselves to a vehicle for years and even a huge one
Create money supply.
The straightforward way of using it is therefore in the foreground of Auto Abos, as they are
young Würzburg-based company Faaren. Car expert Ferdinand Dudenhöffer
calculates, however, that even tangible economic benefits can lure. Depending on
Vehicle model is more convenient to subscribe to a car than to lease it or even to
finance.
For the battered car dealership in turn, the new usage model is a cheap one
Possibility to open up another sales channel. The traditional business of
Traders are changing faster and faster. Some are already overwhelmed with it,
keep track of the trends. Almost every medium-sized businesser suspects that
digitized distribution could bring him new sales channels and customers. An own
However, most can not afford a digitization strategy.
Around the subscription model Faaren now has a service platform for the trade
built up. Car dealerships can win new customers digitally, without even big ones
to invest. They get the digitization free of risks in the house, because the
Processes behind this sales channel run automatically via the platform. On the
Platform are only cars that actually exist - unlike some subscription providers, the general models advertised and then the customers for months long
Delivery difficulties must disappoint.