In keeping with the beginning of spring, the Japanese small car and all-wheel specialist Suzuki and PARSHIP, Germany's leading online dating agency, are presenting a very special project: the first collaboration between the two companies revolves around how it could be different with cars and love.
Suzuki and PARSHIP are exhibiting at 1. April officially introduces the first Suzuki Vitara with interactive matching function. The popular compact SUV will be equipped with a sophisticated software from the coming spring as a special model Vitara "PARSHIP", which makes a mobile and semi-autonomous use of the PARSHIP app possible. Suzuki drivers will thus be helped to achieve even faster success in partner search and a unique user experience - because the Vitara "PARSHIP" also supports online and offline dating. This is so far unique. The car automatically accesses PARSHIP profiles within a radius of up to five kilometers via GPS and mobile Internet in order to find suitable partner suggestions - regardless of whether the car is in motion or parked. If the Vitara "PARSHIP" finds a match, it automatically sends a contact request to the user's smartphone. If that's not enough, you can also use the whistling function of the Vitara "PARSHIP": the car then whistles through the car to suit pedestrians and cyclists in the immediate vicinity.
Background of the cooperation is the growing popularity of online dating in Germany. Often, however, there is little time left for everyday users to actively deal with dating. Christian Andersen, Manager Press and Marketing Communication of Suzuki Germany, also knows that: "We live in a fast-moving time and the search for a partner is becoming increasingly difficult. Especially for professionals, finding a partner is often complicated and stressful. What could be more natural than to combine the daily drive to and from work with the search for the dream partner or the dream partner? So we use the time in the car to make first contacts without distracting the driver by smartphones or hands-free kits. The Vitara "PARSHIP" takes care of the communication on its own. "A prerequisite for the use of the function is an existing PARSHIP membership.
If a customer decides to use the Vitara with the matching function, he can log on to the touch screen of the multimedia system with his PARSHIP profile via a special heart button. After transferring the personality profile, PARSHIP evaluates which member profiles are particularly suitable for the driver and marks them with matching points. The higher the matching score, the better the members harmonize with each other in a relationship. From now on, the Suzuki Vitara "PARSHIP" automatically and in real time searches for suitable profiles - that is, the potential great love. It does not matter if the driver is in the car or at home; the lifestyle SUV is constantly searching, without sleep and without lunch breaks.
As a special highlight, the special model Vitara "PARSHIP" includes not only the newly developed software including the whistle function but also a one-year PARSHIP membership for an additional charge of only 500 € from the mid Comfort line.