Toyota has so far not been noticed as a big proponent of e-mobility. That could happen now . change
The Toyota Group hesitated for a long time when it came to electromobility. Now the Japanese are pushing hard into the Stromer market: by 2030, the group brands will offer 30 e-car models, and the premium subsidiary Lexus will become a pure electric provider.
From sports cars to pick-ups
Initially 15 of the new Stromer, Group boss Akio Toyoda has now surprisingly presented to the public in the form of studies. In addition to the compact SUV bZ4X, which is about to be launched on the market, there will be a whole range of other “Toyota bZ” models, including at least three other crossovers and a mid-range sedan. Small commercial vehicles, large pick-ups and off-roaders as well as two sports cars are also part of the portfolios presented by both brands.
By 2030, Lexus should have it all
Lexus is set to launch its first all-electric series in 2022 - in the form of the RZ crossover, which is based on the sister brand's bZ4X. This is likely to be followed by other SUVs, a mid-range model and a super sports car. The brand is expected to offer an electric car in all segments by 2030. Internal combustion engines will no longer be sold in Europe, North America and China at this point; in the rest of the world this will end in 2035.
Toyota was skeptical of the pure battery electric car for a long time and intensively advertised its hybrid or fuel cell technology as an alternative. Most recently, the Japanese had shown a slight shift in strategy with the Lexus UXe and the announced bZ4X, but the emphasis on the new e-offensive was surprising. From 2030, the group plans to use the expanded portfolio to sell at least 3,5 million e-mobiles worldwide. This corresponds to around a third of the current total sales.
