Geneva 2014: The new Audi TT

Okay, you can admit it. The proportions of the new TT are successful. Thanks to the MQB modular system, the axes move further outwards. This could give a little more space inside, but above all it gives a straight line on the outside. Clear lines. Objective lines and hardly an eyeliner too much.

The radiator grille has been tightened, crouches flat on the ground and is moving ever wider. The new TT almost looks like it is the better model of the former design icon. Large air intakes interpret the language of the race track, silver diffuser elements want to emphasize the seriousness of these ambitions.

Thanks to LEDs, the headlights shine brightly with new daytime running light graphics. The cockpit was massively tidied up and you almost think that the most important change is hidden in the dashboard.

But is the new facade paint on the Bauhaus style icon enough?

Not at all. The hut burns at Audi. The Audi A4 will be a long time coming (Geneva 2015 is now rumored), the Q7 is waiting for redemption and the A8 was only moderately refreshed last year. The former child prodigy of the German automotive industry is weakening in the maze of its own standards. The back of executive chairs is no more helpful than the unsafe strategy on the subject of e-mobility. A patriarch who speaks on the first day of the fair that he cannot take Tesla seriously does not help.

The light from the Audi trade fair highlight glows on a back burner despite LED technology. 

I would like to list the most important facts about the new TT. Things that are new. Things that are special. Things you just have to mention. But the Press release on the TT comprises 3.626 words and forms them into valuable paragraphs like this:

Quotes from the press release on the new Audi TT:

When the first generation of the Audi TT 1998 came on the market, he was a design revolutionary - his strictly geometric, formally formal language made him an icon with enormous appeal. In the third generation of TT, Audi designers have revisited many of these ideas and placed them in a new context that is both dynamic and multifaceted.

Anyone who takes up ideas again admits lack of ideas. I would speak of terrifying honesty in this context.

Seen from above, the instrument panel resembles an aircraft wing of an aircraft; the round air vents - a classic TT feature - are reminiscent of engines with their turbine design. The air vents contain all operating functions of the standard air conditioning system or the optional automatic climate control (standard on the TTS). The controls for seat heating, temperature, orientation, air distribution and strength of the air flow are in their axis centers, with the automatic climate control, small displays show the selected setting.

I can't help wondering what the author of these lines smoked. I am used to a lot of bullshit bingo and PR prose from press releases, but this text passage is definitely a highlight.

Unfortunately, I have to remain guilty of a condensed form of the news about this model. I simply don't have the time to search for the facts from over 3.600 words. (Here: The link to the original message.)

And so many questions remain unanswered after the premiere of the Audi TT. 

 

Canon EOS 6D - Photos Bjoern Habegger

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