The new Lamborghini Aventador LP 700-4 was recently presented for the first time at an event in Japan. The show took place at Japan's National Stadium, site of the 1964 Summer Olympics. Stephan Winkelmann, CEO and President of Automobili Lamborghini SpA, was present at the launch in Japan along with Maurizio Reggiani, Lamborghini's R&D Director.
The Aventador show, which began with the video of the Aventador on the stadium's giant screen, culminated with the lighting of the Olympic Flame. The team waves 120 large Lamborghini flags in the stands to welcome the Aventador. A total of more than 100 press representatives and 500 guests were there live.
Lamborghini Aventador Japan
This event is the culmination of an international series of activities aimed at presenting the Lamborghini Aventador LP-700 4. After the world premiere at the Geneva Salon, the dynamic driving presentations followed in front of an international audience in Rome. The Lamborghini Aventador was then presented in the most important markets with events in different cities.
Japan is and will continue to be a very important market for Lamborghini. According to Stephan Winkelmann, more than 80 orders have already been received in Japan. Sales of the Lamborghini Gallardo are also record-breaking this year. This is 60% higher than in the previous year.
The Japanese market and the entire Asia-Pacific region represent a strategically important sales region for the sports car manufacturer from Sant'Agata Bolognese and contribute to over a third of worldwide sales. Lamborghini is represented in Japan with five authorized dealers in the cities of Tokyo, Nagoya, Osaka and Fukuoka and has a total of 34 dealer bases throughout the Asia-Pacific region.