Rediscover the Mercedes-Benz GLA and your own city: on a test drive that is also an audio book adventure with the actor Christoph Maria Herbst. Mercedes-Benz invites you to experience the new, compact premium SUV as part of an exciting story: An exclusive audio book, spoken by Christoph Maria Herbst, determines the course of the test drive like a navigation system and turns your own city into the stage for the action . The innovative test drive campaign started in Hamburg - for the other exclusive kick-off events in Düsseldorf (April 05th and 06th), Munich (April 12th and 13th) and Berlin (April 26th to 27th) you can still ask for one of the apply for a limited number of participants. From April, the audio book Adventure will go on a major tour of Germany in the new GLA, and you can experience it live at the local dealer. Registration and application take place at: www.gla-hoerbuchabenteuer.de.
The new GLA combines modern off-road elements with urban sportiness and embodies the motto "Freedom is contagious" - a car for everyone who wants to discover something new every day and for whom standing still is not an option. The audio book written exclusively for Mercedes-Benz also promises an adventure. A Russian opera diva and a rough private detective are looking for a pink poodle - spoken in alternating role-play by Christoph Maria Herbst, who casts the listener under the spell of a story like no other speaker.
The COMAND Online system from Mercedes-Benz It directs the test drivers to certain places where the individual narration parts of the audiobook adventure are triggered when passing the preprogrammed geo-coordinates. The test drivers drive through the city and the history at the same time: a route guidance of the particularly entertaining kind.
Sign up for the audiobook adventure with the new GLA
The Mercedes-Benz GLA opens its doors with the innovative test drive concept
big Germany tour. Interested people can get up
www.gla-hörbuchabenteuer.de Sign in. Start was in Hamburg on 28. March, further exclusive opening events with limited participant places take place in Dusseldorf (05 until 06 April), Munich (12 until 13 April) and Berlin (26 until 27 April).
In addition, you can sign up for a test drive with audiobook adventure by the end of the year at a local dealer.
