There are car newspapers and there is Autobild. Of course I read the Autobild. Yes, I have to stand by it. Of course, there are a lot of other newspapers too. And yes, sometimes I have this feeling that these papers are only properly read by the industry itself, which in turn plays the main role in them.
So I read”Car picture“. Always in the bathroom. Anyway, the last room in which I still hold print media in my hand. Probably because if they get wet, the loss is not so great. Unlike the iPad.
The Car picture keeps dabbling in opinion leadership and maintains some entertaining categories. One of them is “The Last Word”. In the issue of February 17, 2012, editor Matthias Moetsch has the last word and he writes about “being and appearance”?
The headline reads:
“Oh dear, BMW”.
Quote: A quote is missing. The text is so short, if I would quote the most necessary, then probably the Springer lawyers would write me for infringement of whatever. Therefore, I try to give the content according to the meaning:
At BMW, the current 3 Series is delivered in 3 equipment variants. “Sport”, “Luxury” and “Modern”. What do you think of when you hear these 3 equipment lines? I think of: “sporty, luxurious and modern”. What is the Springer man thinking about? On “modern”. "Modern?" Do you remember? Can also be used as a verb for: “the leaves are rotting” or: “in the cellar they are rotting away..”. But somehow it has become unusual.
So. You can use this ambiguous word, which, of course, comes to mind more when you work more with paper than with digital media and modern technologies, to put a constructed accusation into complicated words - or simply act as if it were " “Duden argument” is easy to understand. And that's what Mr. Moetsch too. But the Duden throws the word “modern” and the explanation as the first result: “the prevailing or latest fashion accordingly” and only with further explanations did the rarely used weak verb “modern” come out.
He ends his excursion into the ancient world of verbs with the remark: “That’s really old-fashioned.” I can only agree with him. His thinking is pretty old-fashioned - and so is his medium.
PS: I recommend Mr. Moetsch a blog. Because as I blog in my car, he would then always have the last word and not only if he wants to publish a constructed Klamauk.
Have a nice weekend!
PS 2: To the exclamation “Oh dear,” says the Duden By the way: “outdated”. Hmm. Fits great 😉