HyundaiNobel daughter Genesis targets the middle class. At the Auto Show in New York (March 25 to April 3), the Koreans are showing the study of a sporty sedan in the format of the Audi A4, BMW 3 Series and Mercedes C-Class. Striking design features of the concept vehicle are the large grille and headlights that are drawn far into the fenders. The series version could already come onto the market in 2017 under the name G70. A coupé variant is also likely to be offered.
Hyundai had officially established the premium offshoot Genesis end 2015 as its own brand. The main markets are Korea, China, North America and the Middle East. But also in Europe, Genesis wants to be present in the medium term. The first model of the brand is the upper class sedan G90; five more models will follow up to 2020. These include the business model G80, the smaller G70 and two SUVs.