A Nissan study dispels myths and prejudices
Women also rely on cars. But not necessarily on those offered to them by the marketing strategists of the manufacturers as "women's cars". They ignore it with the clear reference to the issue of equal rights. Despite emancipation, let's face it, does not such a nubby rolling handbag with eye-catching eyes, thick buttocks for patting, sufficiently large make-up mirror and ample storage space for smartphone, lipstick, parking card and keychain have a very special charm? But with the stereotype that potential female customers already at the sight of a cute pink small car, the heart rises, and with other myths around the topic of women and car clears a recent study by Nissan now.
Women put more emphasis on functionality when buying a car than on prestige
Riders in Europe, Japan, China and the USA were questioned about preferences and criticisms of cars. Conclusion: The typical women's car does not exist. For women already set other priorities when buying a car than the opposite sex. Prestige counts less than functionality. Fitting 
They choose the right vehicle for their respective living situation, in which they have to reconcile a maximum of family, work, leisure and, of course, driving fun. If you have succumbed to the attraction of a mobile object - usually a decision at first glance, by the way - when you buy your own financial framework, it remains the corset of the decision.
Not nail-friendly use, but comprehensive safety and control are crucial for women
In terms of equipment, men attach more importance to the electronic special equipment offered, the ability to sprint at the traffic lights 
and the engine sound. Comprehensive safety and control is more important for women than for men. In addition to assistance systems in the passenger seat, they particularly appreciate a good view on all sides, automatically locking doors and lighting functions that bring even after the parking of the vehicle for the way into the house brightness in the dark.
In contrast to most European countries, where women see the car as a means of transport, driving pleasure among riders in Germany is not too short. If it fits in the life situation, then it may also quiet times a Nissan G-TR. So not just the male-to-female sensible little Micra of the Japanese manufacturer, but the super sports car with grumbling six-cylinder, which was designed by men for men.
Photos: Ute Kernbach, Kristina Mehlem, Solveig Grewe