87 percent of German drivers equip their vehicles with winter tires in winter. This is a very good value because winter tires are superior to summer tires in every respect in the cold season.
But a study by the Fulda tire brand has shown that the most important criterion when buying winter tires is the price: 62 percent of those surveyed decide on theirs primarily on the basis of the purchase price winter tires.
According to the survey, two-thirds of German motorists pay particular attention to the price of winter tires, only then comes the recommendation of specialist retailers in second place with 38 percent. This result is astonishing, because in winter it is also the performance characteristics of the tires that count. And tire dealers can best provide information about this and at the same time give competent recommendations for the respective vehicle. Consumer confidence in the brand is just as important as advice from tire retailers:
For 37 percent, this is crucial in the Winter tire choiceinternational tire tests are only in fourth place and with 27 percent only around a quarter of Germans consider them when making a purchase decision. The independent tire tests of the automobile clubs and the specialist magazines offer a good indication of the performance characteristics of winter tires.
The high conversion rate in Germany shows that almost all Germans convert to winter tires, but pay particular attention to the price. Good winter tires do not have to be expensive. The Fulda Kristall Control HP, for example, offers a very good price / performance ratio and received the rating “recommended” in the current winter tire test by auto motor und sport and AutoStraßenverkehr in size 225/50 R 17 H / V.