Contents Show
A CEO of a small automobile manufacturer once told me: “The important thing is not what you are against, but what you are for.” And she's right about that. Since then, I often think to myself “What am I for?” – and spend less time worrying about “what” I’m against. It's simply a matter of perspective. Are we dwelling on what we are against or are we dwelling on the things we are for?
PRORUPTIVE
Pro-please what?
Anyone who follows my auto blog closely knows my own personal preference for looking behind the scenes. Behind the curtain of “show & shine” and when it comes to cars, that just means taking a look the suppliers to have. Because the true ones motivation driver In automotive technology, it is often not the big brands with the largest advertising budgets, but the supplier industry. So it was clear to me that I had to stumble upon “proruptive”. No, this word is not in the Duden, this word can be found at the supplier EDAG from Wiesbaden - or at the motor show in Geneva. And now also on autohub.de
Proruptive - The desire to change
There is a fear of “disruption” in the automotive world. Changes that introduce technological changes that sometimes suddenly change common processes and worldviews and thus become an economic danger. The fear of becoming the Nokia of automobile manufacturers is widespread. That’s why disruption was ““Business Word” of the year 2015, Driven in this way, managers face the future like lambs in front of the slaughterhouse and know very well what they are against, but only too rarely what for!
How EDAG hugs the future
The automotive supplier EDAG demonstrates the creation of the word with a very simple analogy “proruptive” in connection with the world of developers and suppliers in automotive engineering. A restored Mercedes-Benz Pagoda stands next to a Future concept vehicle. While one represents the splendor of the past days, the one demonstrates BOSCH designed and realized show car for the demands of the future on our individual mobility. Connected, always on, autonomously on the move, and emission-free from A to B. You can be afraid of these changes, fear the disruptive violence or develop your own concept. Demonstrate and live what you stand for. EDAG demonstrated this for the Geneva Motor Show of all things with a dream car from the year 1968. So the pagoda was not just restored, but is de facto better than new. Modern technology is only one part:
The procurement of spare parts is often a great challenge when restoring classic cars and sometimes simply no longer possible. "If components are no longer available, then we redesign them accurately with the use of digital tools," says Jörg Ohlsen. Thus, among other things, the existing trunk lid, which was in an unsatisfactory state, digitized and compared with the original drawings. On this basis, a digital data record of the component was created for the first time after 49 years, in order to then be able to design and manufacture appropriate tools.
As a result, the prerequisite for modern and fast component production for the future restoration of further models in this series was created. With smaller exterior and interior components, the use of generative manufacturing (3D printing) today can bring great benefits. Especially for restorations for which only a single part is required, the tool-free production or printing of parts is an interesting, quick and, above all, inexpensive solution. These examples show that with modern technology not only automotive treasures for the future can be restored and conserved, but also incidentally create new business models.
For EDAG that is pro-rupt thinking.
I think it's time to visit EDAG, drive the restored Pagoda Benz and marvel at the “proruptive development” on the vehicle.
