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The AMG Private Lounge in Affalterbach - meeting place for AMG fans and customers
AMG presents the new Private Lounge Affalterbach: On 525 square meters, owners of AMG automobiles and potential customers will find the ideal setting for entertainment and communication. As an instrument for maintaining customer relationships, the newly built building is a meeting place for the global AMG community.
The new AMG Private Lounge Affalterbach is an exclusive and exceptionally designed meeting place to linger. AMG sees the lounge as a second living room for its customers. The AMG Private Lounge Affalterbach should provide the perfect setting for the most beautiful day of the year - for example when customers receive their new AMG Mercedes in Affalterbach.
AMG-Mercedes owners are cordially invited to share their passion for the brand with other AMG enthusiasts. Insider knowledge, direct contact with Mercedes-AMG, exclusive events and various opportunities for mutual exchange through an online forum create a world of experience all about the AMG brand. More than 15.000 members are currently accredited in the AMG Private Lounge Community worldwide. With the opening in Affalterbach, customers can now also experience the AMG Private Lounge physically.
AMG Private Lounge – meeting point for AMG fans
The new wing of the building is directly connected to the AMG showroom via an outside staircase. At the entrance, the visitor is surprised by a photographic spatial installation of the legendary 300 SEL 6.8 AMG racing touring car in the famous "Eau Rouge" of Spa-Francorchamps (Belgium). The work of art consists of individual mosaics arranged one behind the other on different levels. Each mosaic consists of individual motifs created by members of the lounge community.
The AMG Lounge in Affalterbach is divided into different areas. The brand wall is dedicated entirely to motorsport: immediately recognizable by the oversized motif of the SLS AMG GT3, which was handcrafted by the AMG designers. The lifestyle wall is opposite the brand wall. Here visitors can relax or entertain. Various media such as iPad and Playstation allow an individual pastime. A library with selected books and illustrated books encourages enjoyable entertainment.
Communication in a private and relaxed atmosphere
The so-called "Silent Space" placed in the middle of the AMG Private Lounge allows communication in a private but relaxed atmosphere. Next to it is the coffee bar, the back of which is equipped with an impressive, fabric-covered photo motif: The photo shows the SLS AMG on Paul Ricard's race track in Le Castellet (southern France) with its striking, colored run-off zones. The view through the large window front falls onto a large terrace. You can relax or communicate in the open air on exclusive lounge furniture.
Palate flatterer with Swabian accents
The dining area is behind the coffee bar. Separated by a room divider, up to 18 guests can be served - the focus of the kitchen is on light dishes with Swabian accents. A large photograph characterizes the atmosphere in the dining area: once again, the SLS AMG can be seen on Paul Ricard's race track. A semi-transparent sunshade in front of the large glass front allows a view of an outdoor Japanese Zen-style garden.
For AMG customers, the AMG Private Lounge Affalterbach primarily offers a premium experience with a multifunctional character. State-of-the-art video and audio technology enables presentations, multimedia shows and press conferences. The components from Bang & Olufsen guarantee impressive acoustic experiences. The exclusive AMG cooperation partners such as Ducati or IWC also present selected editions and exhibits on the lifestyle wall.
The new model room in the AMG Performance Studio is spatially separate, but thematically linked directly to the lounge. This is where individual automobile masterpieces are created in direct dialogue with the customer. The almost endless diversity of the AMG Performance Studio can be experienced both visually and haptically – represented by different types and colors of leather, paint samples, carbon, wood or real metal trim elements, designo equipment and complete technical components.
FACTS
Manufacturer: Mercedes Benz AMG
Theme: AMG Private Lounge
Location: Affalterbach
Contact and inquiries: www.mercedes-amg.com