Display: Trucks actually bring us yogurt, milk, bread, building materials and everything else that we need for everyday life - and everything else. Load from A to B with everything you need or not, there is no more practical way of transport than by truck via the well-developed road network. And a truck is buzzing in front of every trailer. The new Volvo FH series is particularly successful.
The Swedes' advertising for their trucks is also particularly successful. Who doesn't like to remember the "Epic Split” with Jean-Claude van Damme?
Reality TV on the move - Volvo FH, miniature schnauzer and the singer Mapei
Volvo calls the project “Reality Road” and sends the artist Mapei on a journey across Europe for nine days. From Sweden the troops travel over 4.000 kilometers to Italy. During the road trip, Mapei will produce her new single “millionwaystolive”.
The Volvo FH is driven by one of the drivers who was also involved in the “Epic Split”. Jens Karlsson has been a truck driver for 28 years and this time he is driving the “mobile stage” from Mapei through Europe.
The ultimate song for a car ride
With the help of director Liza Minou Morberg, artist Mapei, who was born in the USA and has lived in Sweden for years, wants to record “the” ultimate road trip song. In order to get the “feeling” right, you have to be “on the move”.
The Volvo FH truck and its driver can rely on “Volvo Trucks Services”. Volvo Trucks' service offerings ensure productivity, lower fuel consumption and safer driving. Driver training, fuel advice and round-the-clock roadside assistance with Volvo Action Service are also offered.
But finally the video - three of them:
..I have the exciting episodes 4, 5 and 6 here for you:
