And then it just goes. Just because. Or?
Mercedes fans on YouTube have been wearing a black armband since yesterday. Or at least a black still picture. An era comes to an end. A congenial duo leaves the fans confused and sad.
Under the consequence:
there are comments like this: "BBC - Bring Back Christiansen"Writes the user"M4 for everyone", Another wishes:"May 3.0 come back to his senses soon". Because with Part 2 of the usual epic video processing of the driving event for the new Mercedes-Benz E-Class, a chapter from the book also ends: “This is how it works with the YouTube success”. The two heads behind the canal five point six, Johannes Schlörb and Marc J. Christiansen have gathered and excited more than 32.400 fans on YouTube over the years. Her films sometimes reached over 1 million views. With the unmistakable charm of an elderly couple and the unlimited enthusiasm for the Mercedes-Benz brand, the two managed not to force Mercedes fan boys behind the monitors themselves as soon as a new video went online.
Marc J. Christiansen has changed professionally, was able to realize his dream and in the future will only rarely have the opportunity to attend the driving events as a “journalist”. Whereby - he was never a journalist. His enthusiasm for the brand is too limitless. That's how big the Mercedes-Benz fanboy character. But as soon as he was in his element, this differentiation problem no longer played a role. five point six was always a project by Mercedes fans, the claim to create a journalistic distance never existed. However, that never harmed the films. It was extremely amusing when a “Mercedes novelty” was groundbreaking for Marc, even though other manufacturers had already implemented it. This didn't detract from the enthusiasm and fun of the two. No. In addition, both were always open to their role as "Fanboys".
The films live from the artistic craft and the average perfection Johannes Schlörb was responsible for. Johannes was also usually responsible for the authentic, sometimes blurred, but always ingenious camera work. Marc was the host, the reporter in front of the camera, the lovable Mercedes-Benz autist. The progress is a big blow for the YouTube format.
If you look at the comments below the current video, you will understand the success of the format. An extremely strong community was built up and maintained, the fans are not just Mercedes fans, they are often real fans of the actors. The “Bring Back Christiansen” comment alone shows the enormous impact of the new multimedia and social media tools.
I wish Marc J. lots of success, lots of fun with his new job and I look forward to seeing you again - whatever it will look like.
Johannes Schlörb is certain that he will continue - (meanwhile he is booked by Mercedes-Benz for video projects and somehow both of them achieved exactly what they always wanted. Youtube, a bit like the “land of the free” in which you can achieve anything if you are just good ... and successful.) - and we know that there will soon be an episode in which someone with much less specialist knowledge will probably moderate, but instead is much more attractive, So stay tuned.