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We have all known for a long time that Bugatti hypercars can be personalized. But with the Bugatti Chiron Sport Alice, someone has come up with something really extraordinary to create the ultimate Valentine's Day gift. The French luxury car manufacturer worked closely with British sales partner HR Owen Bugatti on the visualization of "Alice". It was ordered by a husband as a gift for his wife.
Bugatti Chiron Sport Alice in white and rose
Based on the specification of designing the vehicle in white and a shade of pink precisely tailored to the customer's wishes, the design team suggested the colors "Matt Blanc" and "Silk Rosé", a new paint shade that was specially created for this vehicle.
The wheels of the Chiron Sport are also in "Silk Rosé". The color can also be found inside the vehicle. The interior of this Chiron Sport impresses with a combination of leather and Alcantara in the color "Gris Rafale", with "Alice" stitching in the headrest of the comfort seats.
The inserts of the center console are adorned with "Chiron Sport" stitching. The thread color "Silk Rosé" used in both cases was specially matched to the customer's vehicle. The "Alice" lettering can also be found on the door sill trims, in aluminum and silk rosé.
Is the lady receiving the gift called "Alice"?
HR Owen Bugatti, official dealer partner in London, England, accompanied the complex process from the initial request to delivery. The sales partner of the French luxury brand is one of the most successful Bugatti dealer partners worldwide. For the Chiron Sport customer, the team at HR Owen Bugatti was the first point of contact for his idea. Later we went to the headquarters of the luxury brand in France Molsheim.
“But who the... is Alice?”
We will find out who this legendary “Alice” is at the latest when the car is officially on the road with its owner in everyday life.
Alice is one of a kind
“Alice is a truly unique customer vehicle that we will always remember as a true one-off,” says Ken Choo, CEO of HR Owen. “We are honored to have played an important role in connecting our customer with this incredible Chiron Sport.”
Ken Choo continued: “The customer came to us with his vision of what the vehicle should look like and we are pleased that this wish has become a reality. It’s always amazing to see how Bugatti gives its customers the unique opportunity to make even the most ambitious dreams come true.”
Price Bugatti Chiron Sport
Currently he will Bugatti Chiron Sport made in the Molsheim studio at a price of 2,65 million euros. Unfortunately, we do not know what the production of "Alice" cost. But it will probably be the most expensive automobile Valentine's day gift be so far.