Citroën announces in which model Sébastien Loeb will contest the races, one month after signing up for the World Touring Car Championship from the 2014 season. The Citroën C-Elysée WTCC will be the first vehicle to be developed for this discipline following the new FIA regulations that will apply from next year.
On the 26. At the opening of the International Motor Show in Paris, Frédéric Banzet, General Director of Automobiles Citroën, Yves Matton, Director of Citroën Racing, and Sébastien Loeb hinted at the possibility of Citroën's involvement in the World Touring Car Championship. The Citroën C-Elysée had been presented to the media only a few minutes earlier. Ten months later, the first pictures of the Citroën C-Elysée WTCC are released.
The Citroën C-Elysée is a C-segment sedan that was developed primarily for the high-growth international markets such as Latin America, the Mediterranean region, China and Russia. The Citroën C-Elysée has been well received by customers and with almost 30.000 orders it has already exceeded its originally targeted sales target by more than 30 percent.
"The selection of the Citroën C-Elysée as the basis for the construction of our new WTCC vehicle clearly underlines our intention to use the competition as an active support to our business development," says Frédéric Banzet. "With races in countries such as Latin America, Morocco, China and Russia, the racing calendar of the WTCC is global. It will have a very positive impact with the Citroën C-Elysée to launch our most important growth driver in front of an enthusiastic automobile sports audience. "
Source: Citroen Press 2013
