Social media: luxury on Instagram

Traditional luxury limousines are Instagram stars. Electric cars are doing less well, as statistics show.

Exclusive cars are also making a splash on social media. The most popular luxury model at the Instagram photo service is the Porsche Panamera, as a study by the British registration service provider "Click4Reg" has shown. The luxury limousine has 370.000 so-called hashtags or user mentions every day. The BMW 7 Series lands just behind with 316.000 hashtags, while third place goes to the Rolls-Royce with 250.000. With three cars in the top 20 list, the British also have the most models.

In general, classic luxury also seems to be very popular on Instagram: With the Jaguar I-Pace (30.000 hashtags) in 20th place and the Audi E-Tron (59.000 hashtags) in 18th place, the only two e-models can be found at End of the ranking.

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