The banking city of Frankfurt am Main is getting a new highlight. The legendary British sports car manufacturer McLaren Automotive will open its own showroom in the Hessian metropolis. The British company with its Formula 1 history has chosen the perfect location for its new representation and the presentation of the current high-performance sports car MP4-12C with McLaren Frankfurt.
McLaren in Frankfort
In the extensively renovated former agricultural machinery factory from 1910, which has developed into an almost unrivaled classic car center in Germany, the history and culture of the automobile become tangible. But not only the past fascinates in the classic city. Also the future. Just like McLaren's 200m² showroom, which has now opened and does justice to this global brand in every respect. The challenge in building the showroom was to harmoniously integrate McLaren's specific showroom design into the overall architectural concept of the classic city and to clearly emphasize McLaren's unique selling points.
In addition to the presentation of the MP4-12C, McLaren has come up with something very special for the showroom. Visitors will be able to see an original McLaren MP4-15 Formula 1 racing car. Pure Formula 1 history, which also shows visitors to the showroom the fascinating and glorious racing history of McLaren and makes it possible to experience it.
The McLaren location in Frankfurt, which is the fourth in Germany after Düsseldorf, Hamburg and Munich, is managed by Dörr Automotive GmbH. Namely Rainer Dörr, owner and managing director of McLaren Frankfurt, not only loves sports cars and racing, he also lives them.
Racing Team Dörr
The 41-year-old Rainer Dörr has been the creative mind and administrative manager of the Dörr Motorsport team for over ten years. From 1999 to today, Rainer Dörr's racing team has developed into a permanent and successful player in Europe's most important popular sports series, the VLN endurance championship, and in the ADAC 24-hour race at the Nürburgring.
In other words, customers benefit from bundled and highly professional racing technology know-how. It goes without saying that all spare parts are in stock and that repairs are carried out quickly and efficiently without long waiting times. A visit to the workshop becomes a pit stop. As the managing director and owner of McLaren Frankfurt and also the owner of the racing team, Rainer Dörr is the first point of contact for McLaren test drives, for example on the Nürburgring.
And also visits to Woking, the home of McLaren, can be easily organized for a networked professional like Dörr.