The Peugeot logo

The French car manufacturer Peugeot is the oldest existing car brand. The company started serial production as early as 1891. As part of Groupe PSA, Peugeot manufactures various other products such as motorcycles, bicycles and do-it-yourself machines.

What does the Peugeot logo mean?

The logo development and its appearance go far back in the history of the company. In the founding year 1810, an iron foundry was built by Jean-Frédéric and Jean-Pierre Peugeot. As with many other companies, the name of the company resulted from the last name of the founders. Various iron goods were produced and further factories for tools and iron products were built. From 1819 saw blades were manufactured, which played an important role in the later logo design.

To this day, the company produces iron products in addition to vehicles.
The logo of Peugeot, the lion, was registered as a trademark in 1858. When looking for the right logo, the two brothers want to see the characteristics of the company: resilience, smoothness and speed in combination. Several design designs by the goldsmith Justin Blazer with the lion as a central component were presented. The Peugeot brothers opted for the silhouette of a lion on an arrow. Another connection is seen in the manufacture of the Peugeot saw blades, which were reminiscent of the jaws of a lion. The quality of the saw blades, which were known nationwide as robust, elastic and provided with a quick cut, matched the symbol of the lion.

In 1889 the company presented a car for the first time. The lion as a badge was only integrated into the cars in 1934. The models 301, 401 and 601 were the first to be given the new logo. The logo was modified several times in the following years. The Peugeot lion has been a heraldic animal since the post-war period.
In 1948, the first post-war models were designed, including the new model of the Peugeot 203. With this model, the lion's hind legs increased, so that a new position was created within the logo. This logo with the upright lion, with raised forelegs, was designed due to the connection to the company's home region, Franche-Comté. The main logo was adapted in the following years, however, all changes are derived from the coat of arms of the home region. Until 1958 there were also diverse, individual versions of the lion as a hood ornament. The company then decided to only place the logo on the vehicles to reduce the risk to pedestrians and cyclists.
With the production of the Peugeot 403, there was another logo change from 1955, so that the name “Peugeot” was integrated directly into the logo above the lion for the first time.
Just five years later, with the Peugeot 404 model, a shield shape formed the frame of the logo. The lion was shown on the side of the shield, with only the head including the mane under the letters of the company name.
Smaller modifications were repeatedly made with the subsequent models. In 1975 the Peugeot 604 was launched. In this vehicle model, the logo of the lion standing upright on the hind legs was shown for the first time in front of a black box and with slight shading. A blue background followed a year later. In the course of development, the lion became more abstract and less delicate.

With the 200th company anniversary in 2010, the Peugeot lion was last extensively revised. With a graphic simplification of the logo and an adjustment of the posture of the lion, a more dynamic effect is to be created. The silver-gray, metallic lion with a black border and subtle shades was especially adapted to the posture of the front paws. The Peugeot lettering is also under the logo.

To date, there are basically three logos of the Peugeot company. The lion stands on four legs in the pepper mills that have been produced to date. The lion assumes an upright sitting position on bicycles while standing upright on the car with its forelegs raised.