China established as a sales market for chip tuning "Made in Germany"
With the founding of the RaceChip China Rep Office, the chip tuning expert is responding to the increasing economic importance of China for German companies and is taking the next strategic step in the further development of the market and brand expansion. Aaron Deak, Chief Representative in the RaceChip China Rep Office, explains: “In order to open up a country like China, good products, functioning marketing and a structured sales and distribution model are essential. With the Representative Office in Shanghai, we have now created an authority that can implement this project. "
Expansion of team and sales model as next steps
The premises of the Rep Office have already been occupied, and recruiting is used to build up a powerful team on site. The international team will not only act as a contact for potential distributors, but will also be responsible for opening up the market and expanding the sales network across the country. The service and product quality are also to be further improved.
As part of the expansion of the sales model in China, RaceChip is looking for other distributors with a regional focus and existing sales networks who want to make the quality products from Germany in partnership with RaceChip and the existing distributors accessible to an even wider audience. Interested distributors with an existing sales network of workshops, car dealers or tuning companies should contact Aaron Deak if they are interested in working together.